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A firm with a price- to- sales ratio of 1 would usually be considered
Brand Socialization
The process of learning and integrating the values, attitudes, and behaviors that are part of a brand's culture.
Stakeholders
Individuals or groups with an interest or investment in an organization's activities, decisions, and success.
Brand Socialization
The process by which individuals learn about and adopt the values, attitudes, and behaviors of a brand community or culture.
Corporate Website
An official website owned and operated by a corporation, serving as a primary source of information about the company.
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