RFM Analysis Refers to How Recently a Customer Ordered, How

question 32

True/False

RFM analysis refers to how recently a customer ordered, how frequently they ordered, and how much money they spent.

---

Definitions:

Directed Verdict

A court order to a jury to return a particular verdict, typically because one party has not produced sufficient evidence to support their claim or defense.

New Trial

A court's order setting aside a jury's verdict and calling for a re-examination of a case.

Trial Notebook

A comprehensive, organized collection of documents and notes attorneys prepare for use in trial, including pleadings, evidence, and witness information.

Original Documents

The first or primary documents from which copies can be made, usually bearing official markings or signatures verifying their authenticity.