To Be Considered a Comprehensive CRM Application, It Should Support

question 20

Short Answer

To be considered a comprehensive CRM application, it should support all four phases of the__________ .

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Definitions:

Discrete Categories

Distinct and separate classifications or groups into which objects, concepts, or entities can be sorted based on specific criteria.

Organizational Counterculture

Subcultures within an organization that fundamentally oppose and challenge the dominant organizational culture.

Subculture

A group within a larger culture that has its own distinct set of values, practices, and beliefs, which may differ from or complement the dominant culture.

Organizational Countercultures

Subcultures within an organization that hold values and norms that significantly differ from, or conflict with, the dominant culture of the organization.