The Database Steering Committee Should Consist of IT and IS

question 11

True/False

The database steering committee should consist of IT and IS people.

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Definitions:

Marketing Research Process

An organized series of steps taken to gather and analyze information to help in marketing decision-making.

Secondary Data

Information that has been previously collected and published by others, used for research or analysis.

Census Data

Information collected through a comprehensive survey of a population, detailing demographic, social, and economic profiles.

Trade Association

is an organization founded and funded by businesses that operate in a specific industry, aimed at promoting their collective interests.