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Software vendors should make it easier for users to download and apply _________to fix known holes in their software.
Differentiation
A marketing strategy that involves distinguishing a product or service from competitors to make it more attractive to a particular target market.
Lower Cost
A strategic advantage or objective involving reducing expenses to offer products or services at a competitive price point.
Marketing Plans
Structured strategies that outline the objectives, tactics, and measurement tools for achieving marketing goals within a specified timeframe.
Marketing Metrics
Quantitative measurements used to gauge and evaluate the effectiveness of marketing strategies and initiatives, such as return on investment (ROI), customer acquisition cost, and conversion rates.
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