An IPod Would Be an Example of How Apple Gained

question 67

Multiple Choice

An iPod would be an example of how Apple gained competitive advantage by:

• A) creating new products or services.
• B) establishing alliances.
• C) creating barriers to entry.
• D) product differentiation.
• E) reducing costs.

Grasp the methodological approaches and tools used in psychology's early development.

Appreciate the basic tenets of behaviorism and its views on introspection.

Identify the major perspectives and their focus within psychology.

Understand the role of cognitive processes and neuroscience in modern psychology.

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Definitions:

Fear Conditioning

Conditioned emotional response between a neutral stimulus and an unpleasant event, such as a shock, that results in a learned association.

Amygdala

The part of the brain that participates in species-typical behaviors, emotion, and emotional memory. From the Greek word for almond, reflecting the general shape in the medial temporal lobe.

Pavlovian Conditioning

A form of learning in which a neutral stimulus is paired with a stimulus that elicits a response, until the neutral stimulus alone elicits the same response.

Fear Conditioning

A behavioral paradigm in psychology where organisms learn to predict aversive events, involving the association of a neutral stimulus with an aversive stimulus.