Coke and Pepsi Are Constantly Doing Taste Tests to Prove

question 55

Multiple Choice

Coke and Pepsi are constantly doing taste tests to prove which is a more popular drink. They spend a great deal on advertisements every year, as well. This is an example of which of the five forces?

• A) bargaining power of customers
• B) threat of new entrants
• C) bargaining power of suppliers
• D) rivalry among existing firms
• E) threat of substitution

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Definitions:

Inspiring

The act of motivating and stimulating others to engage, envision, or perform towards achieving particular goals or ideals with enthusiasm.

Resource Allocator

A role or mechanism within an organization responsible for distributing and managing resources effectively.

Distributing Resources

The process of allocating financial, human, and material resources among various projects, departments, or units within an organization.

Mintzberg

Mintzberg refers to Henry Mintzberg, a renowned academic and author known for his work on business strategy, organizational structures, and management.