When Companies Make It Difficult or Expensive for Customers to Change

question 59

Short Answer

When companies make it difficult or expensive for customers to change to another product this is an example of establishing high _____________ _ costs to gain a competitive advantage.

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Definitions:

High Negative Affectivity

refers to a personality characteristic involving a pervasive pattern of negative emotions and poor self-concept.

Workplace Stress

The physical and emotional response that occurs when the demands of the job do not match the capabilities, resources, or needs of the worker.

High Negative Affectivity

A temperament trait characterized by persistent negative emotions and poor stress management.

Workplace Stress

The physical and emotional response that occurs when the requirements of the job do not match the capabilities, resources, or needs of the worker.