Data Is Basically Another Word for Information

question 66

True/False

Data is basically another word for information.

---

Definitions:

Situational Influences

External factors that can impact consumer behavior at the time of purchase, including physical environment, social surroundings, time perspective, and purchase reason.

Situational Influences

External factors that affect consumer behavior and decision-making, including physical, social, and temporal conditions.

Antecedent States

Psychological states or conditions that precede and influence consumer behavior and decision-making.

Consumer Involvement

The degree of interest and importance that consumers attribute to the purchase of a specific product or service.