Which of the Following Situations Most Likely Illustrates the Concept

question 53

Multiple Choice

Which of the following situations most likely illustrates the concept of gratuitous consideration?

• A) Pam placed an advertisement in a newspaper that promised to pay $10 000 to anyone who returned her lost cat to her.
• B) Pam asked Dave, who is a real estate agent, to locate a house in which she could operate a small accounting business. After he directed her attention to such a house, she promised to pay $10 000 to him.
• C) In exchange for his promise to pay $5, Pam promised Dave that she would guard a parking lot in which his car was located during a sporting event. Several minutes later, she promised Earl, who had also parked there, that she would guard the same parking lot during the same sporting event if he promised to pay her $7.
• D) Pam, who is a fire fighter employed by the city, agreed to extinguish a fire that was destroying Dave's house, which is located in the city, only after he promised to pay $10 000 to her in exchange for her services.
• E) Pam has threatened to sue Dave for $10 000. She is quite sure that she would win the case in court. However, because she is very fond of him, she has also generously offered to settle the matter for $6000.

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Definitions:

Total Shopping Experience

The complete range of experiences a customer encounters while discovering, purchasing, and using a product or service, emphasizing satisfaction and engagement.

Product Expectation

The anticipated performance or utility a customer expects from a product or service.

Relationship Selling Stage

A phase in the sales process where building and maintaining a positive relationship with the customer is emphasized to facilitate ongoing business.

Trial Close

A question that checks the attitude and understanding of your prospect in regards to the sales presentation or its elements.