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Halo Effect
A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.
Central Route
denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.
Advertisement Wear-out
The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.
Credible Sources
Informational materials or entities regarded as trustworthy and reliable for facts, data, or news.
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