Miki Wants to Set Up Some Kind of Automated Marketing

question 2

Multiple Choice

Miki wants to set up some kind of automated marketing to advertise her latest jewelry line. She is also wary of annoying her customers or breaking the law with her marketing. Which of the following strategies should she adopt ?

• A) Sending an email to her regular customers, and requesting that they forward her email to ten friends, who can forward it to ten more friends and so on.
• B) Comparing her list of customer phone numbers, which she gathered with permission to use for business- related phone calls, against the national Do Not Call List (DNCL) and sending a telephone message to those names that do not appear on DNCL.
• C) Hiring a telemarketer to call every name in the phone book so that she can avoid liability all together.
• D) Sending an email to everyone on her business contact list, which happens to be a very long list.
• E) Sending an automated telephone message to every name in the phone book.

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Definitions:

Purchase Money Security Interest

A legal claim or lien on collateral provided by a borrower to secure a loan used to purchase the collateral.

Personal Property Security Act

Legislation governing the use of personal property as security for a loan or obligation, detailing rights concerning collateral.

Security Interest

A legal claim or lien on collateral that has been pledged, usually to secure repayment of a loan.

Guarantee

A written commitment whereby a guarantor agrees to pay a debt if the debtor does not.