CobeCola Develops a Line of Sugar- Free Colas and Plans

question 48

Multiple Choice

CobeCola develops a line of sugar- free colas and plans to market it towards people on diets and to people who are worried about tooth decay. Which of the following best illustrates a certification mark that may appear on its can?

• A) the company's distinctive logo of a bottle spraying cola as if it were a fountain
• B) the seal of the governing dental association
• C) the bilingual list of ingredients found in on the side of the can
• D) the name CobeColaLite, with a TM in a circle next to the name
• E) the slogan "Try it, it's diet!" on the can

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