Big and Bad Motors Has Come Out with Its Newest

question 12

Multiple Choice

Big and Bad Motors has come out with its newest line of SUV. They market the line under the slogan, "Enjoying the countryside has never been so easy®." A group of guerrilla environmentalists, angry about increased exhaust emissions from the SUVs, has started up a billboard campaign with a photo of an SUV in a diseased forest, surrounded by pollution and sick animals. Beneath the photo reads the caption "Destroying the countryside has never been so easy." The owners of Big and Bad Motors decide to take legal action. Which of the following claims is Big and Bad most likely to initiate?

• A) patent infringement
• B) identity theft
• C) trademark depreciation
• D) passing- off
• E) copyright infringement

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Definitions:

Framing Effect

The influence of context or wording on people's decisions and judgments.

Pythagorean Theorem

A fundamental relation in Euclidean geometry among the three sides of a right triangle that states that the square of the length of the hypotenuse is equal to the sum of the squares of the lengths of the other two sides.

Algorithm

A systematic procedure for solving a problem that works invariably when it is correctly applied.

Prototypes

The best or most typical example of a particular category or concept, often used as a basis for understanding or judgment.