CobeCola Develops a Line of Sugar- Free Colas and Plans

question 48

Multiple Choice

CobeCola develops a line of sugar- free colas and plans to market it towards people on diets and to people who are worried about tooth decay. Which of the following best illustrates a certification mark that may appear on its can?

• A) the company's distinctive logo of a bottle spraying cola as if it were a fountain
• B) the seal of the governing dental association
• C) the bilingual list of ingredients found in on the side of the can
• D) the name CobeColaLite, with a TM in a circle next to the name
• E) the slogan "Try it, it's diet!" on the can

---

Definitions:

Awards and Money

Acknowledgments or rewards, often in the form of trophies or cash, given to individuals or groups for their achievements or performance.

Transformational Organizational Model

A framework for organizations that emphasize innovation, flexibility, and adaptive change to inspire and engage employees towards achieving higher levels of performance.

Communicating

The process of transferring information, ideas, thoughts, and feelings between people through speech, writing, signals, or behavior.

Bureaucratic Approach

A method of organization emphasizing a structured hierarchy, strict rules, and a clear division of responsibilities to achieve efficiency.