Two of the Five Major Elements of the Promotional Mix

question 4

Multiple Choice

Two of the five major elements of the promotional mix are:

• A) sales promotion and advertising.
• B) sales promotion and budget.
• C) target market and advertising.
• D) target market and budget.

---

Definitions:

Couple Therapy

A form of psychological therapy used to treat relationship distress for both individuals within the couple.

Marital Issues

Problems or conflicts arising between married partners, which can range from communication breakdowns, financial disputes, to infidelity, often requiring counseling or therapy.

Psychodynamic Therapy

A therapeutic technique that emphasizes unconscious psychological processes and childhood experiences in understanding and treating psychological disorders.

Empirical Research

A way of gaining knowledge by means of direct and indirect observation or experience.