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What Is the Purpose of a Competitive Analysis

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What is the purpose of a competitive analysis?


Definitions:

Title VII

A section of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, or national origin.

Civil Rights Act

A landmark piece of legislation in the United States, enacted in 1964, that outlawed discrimination based on race, color, religion, sex, or national origin.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, sex, or disability.

Consumer Attitudes

The beliefs, feelings, and behavioral intentions that consumers have towards products, services, or brands, significantly influencing their purchasing decisions.

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