Divides People Based on Their Attitudes, Interests, and Opinions

question 24

Multiple Choice

Divides people based on their attitudes, interests, and opinions:

• A) psychographic segmentation.
• B) segmentation variables.
• C) demographic segmentation.
• D) none of the above.

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Definitions:

Virus

A virus is a microscopic infectious agent that replicates only inside the living cells of other organisms, potentially causing disease.

Allergic Reaction

An allergic reaction is an immune system response to a usually harmless substance, resulting in symptoms ranging from mild irritation to severe anaphylaxis.

Allergen

A substance that can cause an allergic reaction by stimulating the immune response in susceptible individuals.

Anaphylactic Shock

Severe systemic form of anaphylaxis involving bronchiolar constriction, impaired breathing, vasodilation, and a rapid drop in blood pressure with a threat of circulatory failure.