Examlex
A segmentation approach known as____________ believes that needs and life circumstances make those 55- and- over less receptive to marketing offerings.
Main Effect
The direct influence of an independent variable on a dependent variable in an experiment.
Simple Effect
A statistical term that describes the effect of one factor at a specific level of another factor within an ANOVA test.
Marginal Mean
The average value of a variable across different levels of another variable, often used in the context of multivariate experiments and statistical analysis.
Men
Adult human males, often mentioned in socio-demographic and health-related research studies.
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