Name the Four Customer Trends That Will Be Key in Shaping

question 22

Essay

Name the four customer trends that will be key in shaping the restaurant industry over the next ten years.

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Definitions:

Qualitative Research

A method of inquiry employed in several different academic disciplines, traditionally in the social sciences, that aims to gather an in-depth understanding of human behavior and the reasons that govern such behavior.

Promotional Campaign

A series of marketing activities designed to communicate with a target audience and promote a product, service, or brand.

Buying Patterns

Consumer purchasing behaviors and trends observed over a period, indicating preferences and decision-making processes.

Loyalty Card

A card issued by a retailer or service provider that offers benefits, such as discounts or rewards, to encourage repeat business from customers.