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The two fundamental accounting statements are the____________ and the____________ .
Public Sources
Information available from non-confidential sources, such as government publications, libraries, and the Internet, that can be accessed by the general public.
Personal Sources
Individuals or personal contacts from whom one can obtain information, advice, or support, especially relevant in decision-making processes.
Evaluative Criteria
The standards or benchmarks that consumers use to compare and judge products or services during the decision-making process.
Objective Attributes
Features or characteristics of a product or service that can be quantitatively measured.
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