The Basic Idea Behind the Long Tail Is That

question 41

Multiple Choice

The basic idea behind the long tail is that:

• A) Consumers' evoked sets are becoming eroded because of too much choice.
• B) Marketers no longer need to rely on popular selling items to make a profit. Instead, they should offer more choices to consumers.
• C) Marketers should pay more attention to its top 20% of customers.
• D) Only a small percentage of people use online recommendation programs, therefore, marketers need to be cautious when implementing them.
• E) Consumers are becoming less loyal to marketers and it's becoming more difficult to find consumers with loyal personalities..

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Definitions:

Transformational Leadership

A leadership approach that causes change in individuals and social systems, characterized by inspiring and motivating followers to exceed their own interests for the good of the group or organization.

Transformational Leaders

Individuals who inspire and motivate followers to exceed their own self-interests for the good of the organization and foster significant changes.

Situational Leadership

A leadership theory that proposes the best course of action depends on various situational factors.

Trait Theory

A theory of personality that focuses on the identification and measurement of specific characteristics or traits that influence individual behavior and attitudes.