Kent Is a Loyal Coca- Cola Drinker

question 22

Multiple Choice

Kent is a loyal Coca- Cola drinker. As a college student, he averages about six Cokes a day. He even prefers Coke to water. However, today when he passes a vending machine in his dorm, he buys a new flavor of soft drink called Big Red. Which of the following most appropriately explains his behaviour, given the facts about Kent's previous behaviour?

• A) Kent is influenced by advertising.
• B) Kent is creating brand parity.
• C) Kent is variety seeking.
• D) Kent is influenced by vending machine atmospherics.
• E) Kent is influenced by peer pressure.

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Definitions:

AP

If this refers to 'Average Product', it measures the output produced per unit of an input, averaging the total production over units of input. If it's another concept, additional context is needed for an accurate definition.

Marginal Product

The additional output that results from using one more unit of a particular input while holding other inputs constant.

Variable Resource

A factor of production whose quantity can be changed easily by a firm in the short run to adjust output levels.

Total Variable Cost

The sum of all variable expenses associated with producing a particular level of output.