Secondary Demand Involves Getting Consumers to Settle for a Second

question 146

True/False

Secondary demand involves getting consumers to settle for a second brand when their first brand choice is not conveniently available, rather than not buy a product at all.

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Definitions:

Operational Definitions

Clearly stipulated definitions of terms or concepts used in research, ensuring clarity and consistency in interpretation and measurement.

Target Behavior

A specific behavior selected for change or intervention, often identified during behavioral assessments.

Fair Pair

A way to avoid symptom substitution or behavior covariation. The term fair pair refers to a maladaptive behavior intended to decrease and an incompatible, or competing, target behavior intended to increase in its place.

Behavior Observation

The systematic recording of observable behavior in its natural setting.