If You Are Targeting a Group of People That Have

question 133

True/False

If you are targeting a group of people that have a low literacy rate, you will want to avoid having your packaging look like the most popular brand because this segment will have no trouble distinguishing between similarly packaged products.

---

Definitions:

Clinical Method

A systematic approach in psychology for understanding, diagnosing, and treating psychological disorders.

Correlation Methods

Techniques used in statistics and research to measure the relationship or association between two variables, quantifying the strength and direction of the association.

Case Study Data

Information and findings collected from an in-depth examination of a single subject, event, or community over a period.

Traditional Hispanic

Refers to the values, behaviors, and cultural practices that are characteristic of or derived from the traditional aspects of Hispanic culture, including strong family values and community ties.