When Purchase Decisions Are Made Under Conditions of Low Involvement

question 126

Multiple Choice

When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:

• A) behavioural influence perspective
• B) interpretivist perspective
• C) integrated perspective
• D) rational perspective
• E) experiential perspective

---

Definitions:

Ghrelin

A hormone produced mainly by the stomach that stimulates appetite and signals hunger to the brain.

Ghrelin

A hormone produced in the stomach that stimulates appetite, promoting the feeling of hunger before meals.

Leptin

A hormone produced by fat cells that helps to regulate body weight by inhibiting hunger and therefore reducing food intake.

Glucose

A simple sugar and a key source of energy for cells in the body, also the main sugar found in the bloodstream and used for metabolic processes.