A Form of Repeat Purchasing Behaviour Reflecting a Conscious Decision

question 119

Multiple Choice

A form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand is called:

• A) brand preference awareness
• B) post- purchase partum
• C) inertia
• D) brand parity
• E) brand loyalty

---

Definitions:

Goods and Services

Physical items that can be purchased (goods) and intangible assistance or activities provided for consumption (services).

Trade Deficits

A situation where a country's imports of goods and services exceed its exports, resulting in a negative balance of trade.

Saving Rate

The portion of income that is not spent on consumption but is saved or invested for future use.

Gold Standard

A monetary system where a country's currency or paper money has a value directly linked to gold; countries agree to convert currency into a fixed amount of gold.