The Uses and Gratifications Approach to Communications Recognizes That

question 85

Multiple Choice

The uses and gratifications approach to communications recognizes that:

• A) all activities in the end have positive value
• B) most people are passive participants in regards to media usage
• C) quickness is more important than actual content
• D) people would rather give time and money than receive them
• E) distinction between marketing information and entertainment is blurring

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Definitions:

Fringe Benefits

Additional compensation given to employees beyond their base wage or salary, such as health insurance, paid vacation, or retirement plans.

Take-Home Pay

Net income after all deductions like taxes, social security, and retirement contributions are subtracted from an individual's gross salary.

Nominal Wage

The wage paid to workers measured in current money terms, without adjusting for inflation, reflecting the actual amount received.