Verbal Elements of an Ad (Or Ad Copy) Are More

question 105

Multiple Choice

Verbal elements of an ad (or ad copy) are more effective when reinforced by an accompanying picture. This is especially true if the picture relates strongly to what is said in the copy, when the illustration is:

• A) bonded
• B) copacetic
• C) coordinated
• D) matched
• E) framed

---

Definitions:

Effective

The degree to which something achieves its intended result, outcome, or goal with a minimum of wasted effort or expense.

Prescriptive Theories

Prescriptive theories offer specific recommendations or guidelines for actions, aiming to produce desired outcomes based on established principles or empirical findings.

Particular Type

A specific category or class with distinct characteristics that distinguish it from others.

Necessary Conditions

Necessary conditions are requirements or prerequisites that must be met for a certain event to occur or for a certain statement to be true, without which the event or statement cannot materialize.