Source Relates to Consumers' Beliefs That a Communicator Is Both

question 64

Multiple Choice

Source relates to consumers' beliefs that a communicator is both competent and willing to provide the information necessary for them to make an adequate evaluation of competing products.

• A) "Z" factor
• B) attractiveness
• C) value- added
• D) credibility
• E) honesty

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Definitions:

Moral Rules

Principles or standards of behavior that dictate what is considered right and wrong behavior in a society.

Magical Thinking

Magical thinking is the belief that one's thoughts, words, or actions can bring about something in the external world simply by personal will, bypassing the laws of physics and causation.

Self-Concept

Self-concept is the understanding or perception that one has of oneself, including beliefs about one's attributes, like skills, abilities, and appearance.

Global Empathy

The capacity to understand and share the feelings of people from diverse cultures and backgrounds across the world.