According to the Elaboration Likelihood Model (ELM), the Primary Determinant

question 95

Multiple Choice

According to the elaboration likelihood model (ELM) , the primary determinant of which route a consumer will follow in processing a message depends upon the:

• A) personal relevance of the information
• B) intelligibility of message
• C) type of message
• D) product category
• E) personality of the consumer

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Definitions:

Symbolic Loss

An emotional or psychological sense of loss related to something that is not physically gone but felt as absent, such as the loss of youth or opportunities.

Beck's Theory

Beck's Theory, formulated by psychologist Aaron Beck, is a cognitive theory of depression that suggests that negative automatic thoughts, cognitive biases, and dysfunctional beliefs are central to the development and maintenance of depression.

Cognitive Triad

A concept in cognitive therapy that refers to an individual's negative thoughts about themselves, their world, and their future, which can contribute to their depression.

Cognitive Triad

A concept in cognitive therapy developed by Aaron T. Beck that describes a pattern of thinking involving negative views about the self, the world, and the future, which is common in depression.