A Form of Presentation Sometimes Used in Ads, Called

question 126

Short Answer

A form of presentation sometimes used in ads, called , uses a literary device for combining a play on words with a relevant picture. For example, there may be a pun where there is a similarity in the sound of a word but a difference in meaning: an ad for a strawberry shortcake dessert contained the words "berried treasure" - the fun is in the buried treasure image of riches, hidden, piracy.

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Definitions:

Division

In logic, the process of breaking down a general statement into more detailed particular statements.

Genus

A category of classification in biology ranking above species and below family, or more generally, a class of items that share common characteristics.

Species

A collection of comparable organisms from nature able to partake in the process of interbreeding or gene swapping.

Fallacy of Division

The erroneous assumption that what is true of a whole must also be true of its parts.