H & R Block Had an Advertising Campaign Which Featured

question 6

True/False

H & R Block had an advertising campaign which featured a series of ads each giving a different reason (e.g., "Reason # 38: ") why a consumer should use their firm for tax return preparation.
According to the two- factor theory on the effects of repetition of ads, this type of campaign would increase consumers' uncertainty about using the firm.

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Definitions:

Total-Market Approach

A marketing strategy that aims to broaden the reach and applicability of a product or service to all potential consumers, not just targeted segments.

Psychological Variable

A factor related to the mental or emotional state that influences consumer behavior or human decision-making.