In Research Studies, Recall Has Been Found to Be Higher

question 54

Multiple Choice

In research studies, recall has been found to be higher for "thinking" ads than for "feeling" ads. One reason for this finding is that:

• A) even if they recall their feelings when they looked at a "feeling" type of ad, most people have trouble articulating their reactions
• B) feelings are more private; subjects pretend not to recall them as well
• C) such tests take into account the cumulative effects of learning from repeated exposures to an ad
• D) tests which measure recall are more oriented toward recall of specific facts, or cognitive response
• E) the type of people who agree to participate in research studies are more the "thinking" type than "feeling"

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Definitions:

Partners

Individuals who share ownership of a business entity and are mutually obligated to the entity's liabilities and operational decisions.

Rights Of Partners

Rights of partners pertain to the entitlements and privileges granted to members of a business partnership, such as sharing profits, management participation, and access to information.

Personal Expenses

Costs for personal needs or consumption, not associated with business operations or expenses deductible for tax purposes.

Management

The process of dealing with or controlling things or people, often within an organizational setting.