The Explains That the Reason Consumers Forget Their Initial Negative

question 19

Multiple Choice

The explains that the reason consumers forget their initial negative feelings toward a source yet remain influenced by the message is simply a function of time; the link between the source and the product is broken in the consumer's mind after a period of time.

• A) availability- valence hypothesis
• B) oblivescence theory
• C) cognitive processing effect
• D) dissociative cue hypothesis
• E) cued- forgetting hypothesis

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Definitions:

Actual

Real and existing in fact, not merely potential or theoretical.

Perceived

Recognized, seen, or interpreted by a person in a certain way, based on sensory input and subjective interpretation.

Self-concept

An individual's perception of themselves, including beliefs about one's abilities, appearance, and personality.

Emerging Identity

The developing sense of self as individuals explore and understand their personal, social, and cultural identities.