In a Pepsi Ad the Visual Was a Picture of a Crumpled

question 79

Multiple Choice

In a Pepsi ad the visual was a picture of a crumpled Pepsi bottle cap lying on the sand. The headline was, "This year, hit the beach topless." This was an example of the use of:

• A) resonance
• B) a nonmonotonic relationship
• C) metaphors
• D) fear appeals
• E) emotional appeals

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Definitions:

Schedule of Reinforcement

A rule or plan that dictates how often a behavior is reinforced, playing a crucial role in the learning process.

Rubbing

A physical behavior involving repeated application of pressure or friction onto the surface of an object or body part, often for sensory feedback or relief.

Sticks

Typically refers to long, slender pieces of wood, but in educational or behavioral contexts, might be part of a reward or motivational system.

Positive Reinforcement

A technique used to encourage desired behaviors by offering rewards or positive outcomes when those behaviors are exhibited.