Two Key Characteristics of a Source (Such as an Announcer

question 82

Multiple Choice

Two key characteristics of a source (such as an announcer or featured individual in an ad) for persuasive purposes in marketing communications are:

• A) attractiveness and experience
• B) familiarity and attractiveness
• C) "Q" rating and believability
• D) credibility and attractiveness
• E) credibility and experience

---

Definitions:

Gross Domestic Product

The total monetary value of all finished goods and services produced within a country's borders in a specific time period.

Publicist

Most common in the entertainment, fashion, and celebrity arenas, this professional focuses on keeping the client visible and in the news to boost popularity and promote projects (e.g., movies and television shows).

Media Kits

A package of promotional materials provided to potential advertisers or journalists, containing information and statistics about a media outlet.

PR Tactic

A specific action or strategy implemented as part of a public relations campaign to influence public perception or behavior.