Examlex
When a source speaks directly to an audience in attempt to inform them about a product, we call this a(n) :
Response Set
A pattern of responses a person consistently shows across different situations or measures.
Social Desirability Bias
The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others, sometimes leading to inaccuracy in self-reporting.
Content
The information and experiences that are directed towards an end-user or audience, including the substance and information communicated through various media.
Experimenter Bias
The influence of the experimenter's expectations or personal beliefs on the outcome of a study, potentially skewing the results.
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