An Electronics Firm Hires a Group of Youths to Go

question 9

Multiple Choice

An electronics firm hires a group of youths to go into websites and plant comments that are made to look as if they came from actual customers. This practice is known as:

• A) caveat emptor
• B) creating a stealth campaign
• C) the sleeper effect
• D) market manipulation
• E) ethical malpractice

Calculate confidence intervals for standard deviation and variance from sample data.

Understand the implications of the choice of tails (upper, lower, two-tailed) for hypothesis testing involving variances.

Understand the biological basis of human instinctive behaviors.

Describe the drive-reduction theory and its role in motivating behavior.

---

Definitions:

Outlay

The total amount of money spent on a particular project or purchase.

Payback Period

The length of time needed to recoup the initial cost of an investment.

Cash Flows

The total amount of money being transferred into and out of a business, especially affecting liquidity and overall financial health.

Payback Period

The length of time required to recover the cost of an investment, calculated by dividing the initial investment cost by the annual cash inflow.