Marketers Want to Use Experts, Such as Medical Doctors, Because

question 39

Multiple Choice

Marketers want to use experts, such as medical doctors, because they would seem to be effective at changing attitudes toward utilitarian products such as headache pills or liniments. Viewers who trust them realize the products have _ and need reassurance that they will work.

• A) low knowledge bias
• B) low credibility risk
• C) high performance risk
• D) high social risk
• E) high dissociative cues

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Definitions:

Price Change

The difference in the cost of an asset or product over a period, which can increase or decrease.

Garden Yields

The total production or output of plants, vegetables, or fruits from a garden over a particular period of time.

Eggplants

Edible fruits from a species in the nightshade family known for their versatility in cooking and dark purple skin.

Consumption

The use of goods and services by households, which is a primary component in calculating the gross domestic product of an economy.