If Fear Appeals Are Judged to Be Appropriate for a Product

question 32

True/False

If fear appeals are judged to be appropriate for a product, the rule of thumb is the stronger the threat, the greater the induced fear on the part of the consumer.

---

Definitions:

Self-Directing Teams

Groups of individuals who manage their own workload and operations without the need for direct supervision.

Team Legitimacy

The general perception that a team's actions are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions.

Organizational Learning

The process through which an organization accumulates, disseminates, and uses knowledge to improve its effectiveness and achieve its goals.

Self-Governing Teams

Teams that operate autonomously, making decisions and managing workflows without external supervision.