The Elaboration Likelihood Model (ELM) Refers to the Nature of Counter-Arguments

question 74

True/False

The elaboration likelihood model (ELM) refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.

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Definitions:

Denver II Screening

A standard test used to assess the developmental progress of children from infancy through early childhood.

Cognitive Development

The process of growth and change in intellectual/mental abilities such as thinking, reasoning, and understanding.

Physical Development

The process of physical growth and change that occurs throughout life, including developments in motor skills, muscle and skeletal growth, and changes in body composition.

Psychological Development

Refers to the emotional, cognitive, and social development that occurs throughout a person's lifespan.