Rather Than Selling Someone on the Price of a $150

question 9

Multiple Choice

Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.

• A) cognitive association
• B) foot- in- the- door
• C) cognitive dissonance reduction
• D) brand strengthening
• E) frame of reference

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Definitions:

Methyl Groups

Methyl groups are chemical groups consisting of one carbon atom bonded to three hydrogen atoms (-CH3), often influencing the function and properties of organic molecules.

Histones

Proteins around which DNA is tightly coiled in chromosomes, playing a role in gene regulation.

Homeotic Genes

Genes that control the development layout of an organism's body plan, determining the identity of body parts.