After an Automobile Purchase, There Is a Good Chance That

question 7

Multiple Choice

After an automobile purchase, there is a good chance that buyers will come across some information (better price somewhere; competitor superiority) that will conflict with their purchase. Knowing this, marketers should:

• A) call them with additional information to support purchase
• B) send them to an information website
• C) avoid them, and let their emotions settle down
• D) if they call, immediately refund their purchase
• E) defend your position; you have done nothing wrong to them

---

Definitions:

Intellectual Characteristics

Attributes relating to or involving the ability to think and understand ideas and information at a high level.

Trust Builder

An individual or strategy that works towards establishing, increasing, and maintaining trust within relationships, teams, or organizations.

Leaders

Individuals who guide, influence, or direct others within an organization or community, often responsible for decision-making and setting direction.

Socialized Power

A form of power that is used for the benefit of the group, prioritizing collective goals over personal interests.