According to the Functional Theory of Attitudes, the Function Is

question 32

Multiple Choice

According to the functional theory of attitudes, the function is addressed by ads that stress straightforward product benefits ("Drink Diet Coke 'just for the taste of it'") .

• A) utilitarian
• B) ego- defensive
• C) value- expressive
• D) attribute
• E) knowledge

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Definitions:

Novel Idea

A new, original, or innovative concept that has not been thought of before.

Unique Approach

A distinctive method or way of dealing with problems, carrying out tasks, or achieving objectives that sets it apart from others.

Anchoring and Adjustment Bias

A cognitive bias where an initial piece of information (anchor) significantly influences subsequent judgments or decisions.

Confirmation Error

A cognitive bias involving the tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.