A Primary Application of Functional Theory to the Strategic Positioning

question 138

Multiple Choice

A primary application of functional theory to the strategic positioning of products is:

• A) that functional theory is more valid and reliable as a predictor of consumer needs than other models
• B) that everybody uses functional theory for decision making
• C) not generally possible because attitudes serve many functions, no one is dominant
• D) harmful to the development of favourable product associations
• E) in most cases, that a particular function will dominate a consumer's need

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Definitions:

Neurotransmitters

Chemicals released by neurons in the brain and nervous system to transmit signals between nerve cells.

Parasympathetic

Part of the autonomic nervous system that conserves energy as it slows the heart rate, increases intestinal and gland activity, and relaxes sphincter muscles in the gastrointestinal tract.

Hippocrates

An ancient Greek physician often referred to as the "Father of Medicine," whose teachings and practices laid the foundation for modern medicine.

Thyroid Gland

An endocrine gland in the neck that produces hormones regulating growth, metabolism, and energy levels.