The Principle of Cognitive Consistency Stresses That Overall Attitudes and Behaviours

question 91

True/False

The principle of cognitive consistency stresses that overall attitudes and behaviours must average out in agreement, although consumers will have very little motivation to maintain uniformity between just two inconsistent elements.

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Definitions:

Payback Period

The duration of time it takes to recoup the initial investment cost of a project or investment, through cash inflows or savings.

Net Cash Flows

A rephrasing of Net Cash Flow, it represents the net change in a company's cash and cash equivalents by subtracting cash outflows from cash inflows within a financial period.

Evenly Throughout

Evenly throughout indicates a uniform distribution or allocation of something across a specified time period or area, without significant variation.

Time Value

The time value concept suggests that money available at the present time is worth more than the same amount in the future due to its potential earning capacity.