How Strongly or Weakly a Consumer Is Committed to a Specific

question 51

Essay

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement they have with the attitude object. Describe the strength of commitment involved in each of the following and give an example:
-compliance
-identification
-internalization

---

Definitions:

Government

The governing body of a nation, state, or community, responsible for making and enforcing laws.

Personnel

Employees or staff members within an organization, regarded collectively as an important resource.

Lobbying Offices

Organizations or groups that attempt to influence political decisions on behalf of their interests.

Ideological Groups

Organizations or groups formed around shared beliefs, values, or ideologies, often aiming to influence political or social policy.