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Rather than selling someone on the price of a $150 000. Mercedes Benz right off the bat, marketers find that getting agreement on a variable like colour or styling first helps. This relates to the technique.
Inductive Reasoning
A method of reasoning in which specific observations or data are used to make a broader generalization.
Sociological Study
The examination of social behaviors, structures, and functions through various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity.
Stereotype
An oversimplified set of beliefs about the members of a social group or social stratum that is used to categorize individuals of that group.
Secondary Data
This refers to data that has been previously collected and analyzed by someone else, and is then used for a new research project.
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