The Extended Fishbein Multi- Attribute Model Recognizes a Distinction Between

question 30

Multiple Choice

The extended Fishbein multi- attribute model recognizes a distinction between behavioural intentions and actual behaviour. This is important because:

• A) the model depends upon consumers' actual knowledge of the product
• B) not all product attributes are equally important to the consumer
• C) there are often a number of factors not under the control of the individual which will hinder the ability of any model to predict behaviour perfectly
• D) most people only intend to do about 10 percent of the things they actually get around to doing
• E) most people lie about their intentions, so intentions are not a very good indication of actual behaviour